In March 2024, businesses face a dynamic and ever-changing digital environment. Here, standing out requires not just participation, but a keen understanding of the latest trends and features across platforms. We’re going over some current and popular trends that are reshaping how brands engage online.
1. Create Behind-The-Scenes Content
Audiences crave transparency and authenticity from brands, making behind-the-scenes content crucial for building trust and engagement. Sharing the processes behind your services or products, your office culture, or sustainability efforts can significantly boost audience connection.
HOW TO USE BEHIND-THE-SCENES CONTENT
Business owners can leverage behind-the-scenes content to humanize their brand and create a stronger connection with their audience. Sharing the day-to-day operations, the faces behind the brand, or the making of a product, allows businesses to showcase their authenticity and build trust. This engages your audience in a narrative they are more likely to follow and support.
2. Authentic Content Resonates
The demand for authentic, non-promotional content is high. Integrating real voices, from creators to employees, and focusing on genuine interactions rather than sales-driven posts, will help your content stand out and stay relevant. Authentic content fosters a genuine relationship with your audience, encouraging loyalty and advocacy.
HOW TO BE AUTHENTIC
Business owners should focus on creating content that reflects their brand’s true values and mission, engaging with their audience in a meaningful way. This could involve sharing customer stories, real-life uses of your product, or your team’s passion for the service you provide.
3. Long Form Content Is Still Relevant
The trend is shifting back to longer video formats, with platforms increasing their maximum video lengths. This allows for more in-depth storytelling and detailed explanations, which can be particularly beneficial for insurance topics that require more than a minute to unpack properly. Longer videos allow you to thoroughly address your audience’s questions and concerns, positioning your brand as a helpful resource.
HOW TO USE LONGER VIDEOS
Business owners have the opportunity to dive deeper into topics of interest, providing value through educational content, detailed product reviews, or extended customer testimonials. This format is particularly beneficial for explaining complex services like insurance, where details matter.
4. Engagement Moving to DMs
As public feeds become overcrowded, direct messaging (DMs) is emerging as a key space for more personal and meaningful interactions. Direct messaging offers a more personalized way to interact with your audience. This shift highlights the importance of nurturing one-on-one relationships with your audience through prompt and thoughtful DM responses.
HOW TO PROPERLY USE DMs
Business owners should monitor their DMs closely, responding promptly and thoughtfully to inquiries. This direct line of communication can be used to gather feedback, provide customized advice, and build stronger relationships with potential and existing customers. A proactive DM strategy can enhance customer satisfaction and foster a sense of community around your brand.
5. Advertising on Social Media Marketing
Digital ad spending is on the rise! Social media ads are growing in popularity because social media platforms have such a far reach. By crafting engaging ad content that resonates with your target audience and aligns with the platform’s trends, you can maximize your advertising ROI and achieve your marketing objectives more effectively.
HOW TO ADVERTISE ON SOCIAL MEDIA
Business owners can utilize targeted social media ads to reach specific demographics, increase brand visibility, and drive conversions. For example, platforms like META allow you to target specific audiences in preferred zip codes. Consult an ad agency to maximize your advertising dollars on social media.
