Effective Date: May 14, 2025
Carroll Media (“Carroll Media,” “we,” “us,” or “our”) is a Kentucky-based company in the United States. We are committed to protecting your privacy. This Privacy Policy describes how we collect, use, disclose, and protect personal information when you visit our public website (the “Site”). This policy applies only to the public Carroll Media website and does not apply to any other products or services, including our invite-only application, which are subject to separate terms and privacy practices.
By using our Site, you agree to the collection and use of information in accordance with this Privacy Policy. If you do not agree with our practices, please do not use the Site.
Information We Collect
We collect both personal information that you choose to provide to us and information collected automatically as you interact with our Site. The types of data we may collect include:
Personal Information: Identifiers such as your name, email address, telephone number, and mailing address. For example, you may provide this information if you contact us via a form, request a demo, or otherwise communicate with us through the Site. We do not collect any sensitive personal information (such as Social Security numbers, driver’s license numbers, financial account information, health or biometric data, racial or ethnic origin, or other sensitive data) from Site visitors.
Usage Data: When you visit our Site, we automatically collect certain information about your device and how you use the Site. This includes data like your IP address, browser type, operating system, device identifiers, the landing page URL or referring webpage that led you to our Site, the pages or content you view, dates and times of access, and other standard server log information. This usage data is collected for system administration, to understand how visitors navigate our Site, and to improve performance.
Cookies and Tracking Technologies: We use cookies and similar tracking technologies (such as web beacons or pixels) to collect information as you browse. Cookies are small text files placed on your device that help the Site function and provide analytics information. Our cookies may collect information about your preferences and interactions with our Site (for example, which pages you viewed or links you clicked). You can control or disable cookies through your browser settings; however, some parts of our Site may not function properly if you do so.
Google Analytics, Facebook Pixel, and AI Lead Detection
We utilize third-party and proprietary tools to better understand our website traffic and to enhance our marketing efforts:
Google Analytics: We use Google Analytics to analyze how users interact with our Site. Google Analytics uses cookies and similar technologies to collect data about website usage and performance. This data may include information about your visit such as pages viewed, time spent on pages, and general location (e.g., city or region). The information collected via Google Analytics is generally aggregated and anonymized; we use it to monitor website traffic, usage patterns, and to improve our Site’s content and functionality. (For more details on how Google processes data, please refer to Google’s own privacy policy.)
Facebook Pixel: Our Site uses the Facebook Pixel (a snippet of code provided by Facebook) to track visitor actions and measure the effectiveness of our Facebook/Instagram advertising campaigns. The Facebook Pixel may record information such as when you visit our Site, which pages you visit, and certain actions you take (e.g., clicking a specific button). This tool helps us understand user behavior after clicking on our ads and allows us to create targeted advertisements or measure ad conversions. Data collected through the Facebook Pixel may be used by Facebook in accordance with its privacy policies.
Proprietary AI Lead Detection: Carroll Media uses a proprietary AI Lead Detection script on our Site to help identify and convert anonymous website visitors into potential leads. This technology may analyze public and technical information associated with your visit (such as your IP address or organization domain) to infer or retrieve contact details (for example, your name, email address, phone number, or company mailing address). The purpose of this tool is to recognize when a business or individual has visited our Site and to provide us with contact information for outreach. All data collected by our AI Lead Detection script is used in compliance with applicable laws and is handled as described in this Privacy Policy.
Note: The information collected through the above tools (Google Analytics, Facebook Pixel, and our AI script) is used by Carroll Media for internal purposes as described in this Policy. We treat any personal identifiers obtained (such as names or contact details) as personal information under this Policy. We also emphasize that we do not collect sensitive personal information via these tools or by any other means on our Site.
How We Use Your Information
We use the information we collect for a variety of legitimate business purposes, including:
To Operate and Improve the Site: We process usage data and analytics to operate, maintain, and improve the functionality and content of our website. This helps us troubleshoot performance issues, analyze trends, and enhance the user experience.
To Respond to Inquiries and Provide Services: If you voluntarily provide personal information (for example, by requesting a demo, contacting us, or signing up for information), we will use that information to respond to your request, contact you about our services, or provide you with the information or support you sought.
Marketing and Advertising: We may use information (such as data from the Facebook Pixel or our AI Lead Detection) to understand your interests and to tailor our marketing efforts. For instance, we might use your visit information to determine if you are interested in certain services and follow up with advertising or outreach that is relevant to you. Any email marketing communications will be sent in accordance with applicable laws, and you will have the opportunity to opt-out of further communications.
Analytics and Performance Monitoring: Information collected through cookies and third-party analytics services helps us measure traffic and usage patterns. This aggregated data allows us to make informed decisions on website improvements, content development, and resource allocation.
Security and Fraud Prevention: We may use IP addresses, log data, and other technical information to help monitor for suspicious or malicious activity, protect the integrity of our Site, enforce our terms of use, and keep our website and users secure.
We will only use your personal information for the purposes described above or as otherwise disclosed to you at the time of collection. We do not use personal information for any purposes incompatible with those listed here, and we do not use your information to make any automated decisions that would have legal or significant effects on you without human review.
How We Share or Disclose Information
Carroll Media respects your privacy and does not sell your personal information to third parties. We also do not share your personal information with unrelated third parties for their own promotional or commercial uses. However, we may disclose certain information in the following circumstances:
Service Providers: We share information with third-party service providers and partners who assist us in operating our website, conducting our business, or providing services on our behalf. This includes partners such as our website hosting provider, email service platform, analytics providers (like Google Analytics), advertising partners (such as Facebook, via the Facebook Pixel), and similar vendors. These service providers are contractually obligated to handle personal information only as needed to perform services for us and are not permitted to use your data for their own unrelated purposes.
Analytics and Tracking: As noted, our analytics and advertising partners (e.g., Google and Facebook) will receive certain usage and device data automatically through the integration of their tools on our Site. For example, Google may receive your IP address and browsing data for analytics, and Facebook may receive information about your visit via the Pixel. These third parties use this information to provide aggregate reports to us and to improve their own services. Please refer to their privacy policies for more information on their data practices.
Legal Compliance: We may disclose your information if required to do so by law or legal process, or if we believe in good faith that such action is necessary to comply with applicable laws, regulations, subpoenas, or court orders. We may also disclose information to respond to government authorities or law enforcement requests, or to protect our rights, safety, and property or those of our customers, employees, or others (for example, to detect and prevent fraud or security issues).
Business Transfers: In the event that Carroll Media is involved in a merger, acquisition, bankruptcy, or sale of all or a portion of its assets, personal information collected through the Site may be among the assets transferred to the acquiring or succeeding entity. We will ensure that any such transfer is subject to appropriate privacy and security commitments as required by law.
With Your Consent: In situations where you have provided consent for us to share your information with a specified third party (for example, if you opt-in to a co-marketing promotion or request a referral), we will share your information as you have authorized.
Importantly, we do not sell or rent personal information to data brokers or third parties for monetary consideration or for their independent marketing purposes. Any sharing of personal data is limited to the contexts described above and is done for business purposes on our behalf, consistent with this Privacy Policy. In addition, we do not disclose any sensitive personal information (since we do not collect it) and we do not engage in “sharing” of personal information for cross-context behavioral advertising as defined under applicable state privacy laws.
Third-Party Websites and Links
Our Site may contain links to websites, content, or services that are operated by third parties (for example, links to client websites, social media pages, or external resources in our blog posts). If you follow a link to any third-party website, please be aware that those sites have their own privacy policies and data handling practices, which may differ from ours. We are not responsible for the privacy practices or content of any third-party websites. We encourage you to review the privacy policies of any external sites you visit via links from our Site. This Privacy Policy applies solely to information collected by Carroll Media on our own Site.
California Consumer Privacy Rights (CCPA)
If you are a resident of California, you are entitled to certain rights over your personal information under the California Consumer Privacy Act (“CCPA”), as amended (including by the California Privacy Rights Act). Carroll Media is committed to complying with the CCPA and providing California residents with the following rights:
Right to Know: You have the right to request that we disclose what personal information we collect, use, disclose, and share about you. This includes the categories of personal information we have collected, the categories of sources of that information, the business or commercial purpose for collecting it, the categories of third parties with whom we share personal information, and the specific pieces of personal information we hold about you.
Right to Delete: You have the right to request that we delete personal information we have collected from you, subject to certain exceptions (for example, we may retain information as required by law or for legitimate business needs such as completing a transaction you requested or detecting security incidents).
Right to Correct: You have the right to request that we correct any inaccurate personal information that we maintain about you. We will take appropriate steps to verify and correct the information as required by law.
Right to Opt-Out of Sale or Sharing: You have the right to opt-out of the sale of your personal information or the sharing of your personal information for cross-context behavioral advertising purposes. However, as noted above, Carroll Media does not sell personal information to third parties, nor do we share personal information for targeted advertising in a manner that is considered a “sale” or “sharing” under the CCPA. Consequently, we do not generally need to provide a “Do Not Sell or Share My Personal Information” link. If our practices change, we will update this Policy and provide appropriate opt-out mechanisms.
Right to Limit Use of Sensitive Personal Information: The CCPA provides California residents the right to limit certain uses or disclosure of sensitive personal information. As mentioned, we do not collect sensitive personal information on our Site. In the event we later collect any sensitive personal data, we will honor your right to limit use and disclosure of such information as required by law.
Right to Non-Discrimination: We will not discriminate against you for exercising any of your privacy rights. This means, for example, we will not deny you services, charge you a different price, or provide a different level of service solely because you exercised your rights under the CCPA.
Exercising Your California Rights: To exercise any of your CCPA rights, please contact us at support@carroll.media with the subject line “CCPA Request” and let us know the nature of your request. We may need to verify your identity before fulfilling certain requests (for instance, by asking you to provide information that matches our records). Verified consumer requests under the CCPA will be honored within the timeframes required by law. If you have an authorized agent making a request on your behalf, we will require proof of the agent’s authority and may still ask you to verify your identity directly.
For more information about your California privacy rights, you can also visit the California Attorney General’s website or review the text of the CCPA. Carroll Media is dedicated to respecting your rights and ensuring compliance with applicable privacy laws.
Children’s Privacy
Our Site and services are not intended for children under the age of 13. We do not knowingly collect personal information from anyone under 13 years old. If you are under 13, please do not use or provide any information on this Site. In the event we learn that we have inadvertently collected personal data from a child under 13, we will take immediate steps to delete such information from our records. If you are a parent or guardian and believe that a child under your care has provided personal information to us without your consent, please contact us at support@carroll.media, and we will work to delete that information.
Data Security
Carroll Media takes the security of your personal information seriously. We implement commercially reasonable and industry-standard security measures to protect against unauthorized access, alteration, disclosure, or destruction of personal data. These measures include technical, administrative, and physical safeguards such as encryption of data in transit (e.g., SSL/TLS), firewalls, secure server environments, and restricted access to personal information on a need-to-know basis for our staff and service providers.
While we strive to protect your information, please be aware that no method of transmission over the internet or electronic storage is 100% secure. Therefore, we cannot guarantee absolute security of your data. You share information with us at your own risk, and it is important that you also take precautions (for example, protecting your account credentials and using secure networks) when transmitting information online. If we become aware of a data breach that compromises the security of your personal information, we will notify you and the appropriate authorities as required by law.
Changes to This Privacy Policy
We may update or modify this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. If we make material changes to this Policy, we will notify users by posting the updated policy on this page and updating the effective date at the top. In some cases, we may also provide additional notice of significant changes, such as by sending an email notification (if we have your email on file) or by placing a prominent notice on our Site.
We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information. Your continued use of the Site after any changes to this Policy will constitute your acknowledgment of the changes and your agreement to be bound by the updated Policy.
Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or how Carroll Media handles your personal information, please contact us at:
Email: support@carroll.media
We will do our best to address your inquiry promptly and thoroughly. Your privacy is important to us, and we welcome your feedback. Thank you for trusting Carroll Media with your information.
